Meet the new BRAVIA XR™ TVs

World’s first TV with cognitive intelligence

Complete immersion in an experience that thrills and moves you and feels just like the world around us. That was the goal of driving the development of BRAVIA XR™ TVs – built around the brand new Cognitive Processor XR™, designed to replicate the way our brains think and respond.

Bringing you more excitement and emotion through the screen

What does reality feel like? That’s the question BRAVIA XR TVs2 aims to answer with “Cognitive intelligence”. It understands the way our eyes see, and our ears hear, to present a more human perspective on screen – for an experience that’s closer to the real world and puts you deeper into every scene.

What is cognitive intelligence?

The way we perceive the world is based on information coming from our eyes and ears to our brain at the same time. Conventional AI can only detect and analyze elements like color, contrast, and detail individually. Cognitive Processor XR can cross-analyze every element at once, just as our brains do.

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Source: Sony-Asia


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